Join the first tobacco-free generation.

We can be the ones known for doing the impossible: becoming 100% tobacco-free. The movement is growing, but we’re not going to stop until we’ve reached every teen in the state. When you pledge to be TRU, you’re joining others across North Carolina who are taking a stand against tobacco. And helping our message get even louder. So take the pledge and find the TRU group near you to get involved today.

Add your voice to the movement for a healthier North Carolina.



Want your friends to know just how
important this is? Let them see
for themselves.


Commit to staying tobacco-free.
No, we can't hold you to it, but
something tells us we don't have to.

Our State has 53,000 fewer teen smokers than it did 7 years ago.