Meet the people using their voice for change.


Look into the past and the future in TRU TV.
Justin started smoking when he was 14. He lived for two short years after being diagnosed with lung cancer. Destini lost her father to cancer and is still dealing with the aftershocks. In these short segments, you'll see snapshots of the effects of tobacco. You'll also see how strong people can be in the face of those effects.

See what real honesty looks like in TRU Stories.
These are unfiltered looks into the lives of real people affected by tobacco. Take a moment to read their stories, and feel free to share the ones that mean most to you. Got a TRU Story of your own? We want to hear it.


Add your voice to the movement for a healthier North Carolina.

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Commit to staying tobacco-free.
No, we can't hold you to it, but
something tells us we don't have to.


We are a force of tobacco-free goodness.